Creation of the Claeyssens Distillery
20th century: heyday in the interbellum
Genever became the favourite beverage of miners and textile workers who were very numerous in the Nord-Pas De Calais.
Enjoyed in the café, it was called “Bistouille,” the indispensable boost to give miners courage to go down the mine.
It was also a digestif highly appreciated by the bourgeoisie that had grown rich from the industrial revolution.
In 1935, the Claeyssens genever was awarded a prize at the Brussels International Expo.
With the decline of mining, and then textiles, consumers grew fewer and older. Most genever distilleries in Nord-Pas de Calais closed.
Excessive drinking is dangerous for your health. Enjoy in moderation.